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Description
Digital analytics
Digital analytics measures what users do on a website or within an app.
Just getting started? Want to take a deep-dive into digital analytics? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.
How do digital analytics and traditional analytics work together?
Many organizations struggle to combine data from online and offline sources.
However, strong analytics teams can use tools like attribution modeling or call tracking to measure the impact of online behavior on in-store sales or how effectively online campaigns generate phone calls, respectively.
Get expert insights on digital analytics
Without data, your marketing will fail. With bad data, your marketing will fail, too. Digital analytics expertise helps you track, troubleshoot, and report on the marketing metrics that grow your business.
Blog posts on digital analytics
Learn how to do each component effectively with dozens of digital analytics articles.
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How to Use Google Data Studio to Build Better DashboardsSet up the measurement tool. Clean and process the data. Turn it into information. Analyze …
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Tracking Multiple Domains: Setup & Reporting for Dozens of SitesHow do you coordinate the analytics setup of a web shop that sells their products …
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7 Underused Google Analytics Reports for Conversion InsightsGoogle Analytics is widely used. But most marketers only scratch the surface when it comes …
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Kaggle: A Marketer’s Guide for Analytics and Data ScienceKaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks …
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Behavior-Based Attribution Using Google BigQuery MLWhy create a custom attribution tool? Because with out-of-the-box tools, you’re limited by their functionality, …
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Tealium iQ: What Can It Do? And How Does It Compare?When most people think about tag management, they think about Google Tag Manager (GTM), Adobe …
Digital analytics courses
You may think you know Google Analytics. You may be able to set up a few basic tags in Google Tag Manager. But there’s always more — tons more.
Take courses from leading experts on digital analytics. Learn how to get the most out of your tools, avoid common mistakes, and master the discipline that’s essential to modern marketing.
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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