Business Research Methods – A Practical Approach

“Ideal for final-year undergraduate students who have to prepare a research proposal for their dissertation or project. It is packed with case studies and delivers complex principles in a user-friendly way.” (Yvonne Moogan, Principal Lecturer at Liverpool Business School, UK)

“This excellent guide provides tools for anyone wanting to deepen their understanding of the complexities of managing for real. As a practising manager and part-time lecturer in management, I will be giving this book pride of place on my desk at home and at work.” (Paul Mylrea, Director of Communications at the Department for International Development)

“Buying this book will ensure you have a second research mentor stationed permanently on your bookshelf. It has plenty of ‘real-world savvy’, offering hands-on ways of tackling the daunting task of an independent research project.” (Gavin Jack, Professor of Management, Graduate School of Management, La Trobe University, Australia)

“Business Research Methods achieves a good balance between theory and practice. This thought provoking and engaging text will appeal to a wide audience and is particularly suited to mature students carrying out business research in their employing organisations.” (Julia Kiely, Reader in Organisational Behaviour, Bournemouth University Business School, UK)

“A must-read for any student, this book encourages you at every stage to apply what you have read to your own project, saving time and effort and helping you to avoid some of the common pitfalls.” (Saurabh Pandey, final-year student on the MBA at the Open University, UK)