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Mastering Value Propositions
An online course that will teach you how to better understand customers, and create value propositions that sell

Learn the Value Proposition Canvas methodology, used by millions business practitioners worldwide
Turn fluffy discussions into practical artifacts
Create a shared language around value propositions
Pairs with the Business Model Canvas methodology
Yves Pigneur teaching value proposition design
What you getReviewsWho it’s forInstructorsPreviewPricingENROLL TODAY
What you getReviewsWho it’s forInstructorsPreviewPricingENROLL TODAY
Here’s what you get…
Online course what you get vpd book
Proven methodology introduced in our global best-selling book Value Proposition Design.
Online course what you get lessons
Over 70 bite-sized learning pieces, across 13 lessons, on 5 crucial topics.
Online course what you get videos
Unlimited access to 44 videos and over 7.5 hours of learning content that doesn’t expire.
…and how you’ll apply it immediately
You’ve got an idea for a product or service, but how will you transform that idea into a reality without burning piles of cash and precious time? Millions of people worldwide are using our proven methods to create value propositions customers want — let’s see how you can too.

Can you clearly explain your idea? – Map your Value Proposition
We’ll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You now have a clear picture of how you intend to create value for your customers and are ready to move forward.
Why would customers care about your idea? – Check for Fit
Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be shocked during this phase by how many gaps you find in your value proposition!
How do you stack up? – Assess the Competition
Even if your idea connects well with customers, the competitive market could crush it. It’s time to assess the competition and decide where to compete or differentiate.
What should you change and how? – Improve your Idea
By now the holes that will sink your initial idea will be clear – how do you plug the gaps and take it to the next level? We’ll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.
Are you setting yourself up for a costly failure? – Test and Derisk
Until you’ve taken steps to identify the unknowns and reduce uncertainty – you very well could be. We’ll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You’ll better understand what will work, what won’t, and how to proceed with confidence.
Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you’ll be ready to go from idea to reality. Join the millions of people practicing our methods and Master your Value Proposition.

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