Parker Walbeck – Course Creator Pro

Class Curriculum
INTRODUCTION
INTRO: READ FIRST!
How to Join the Private FB Group
My Affiliate Links To Buy Gear/Software
WEBINARJAM + EVERWEBINAR Free Trial Links
Full Time Filmmaker Discount
Adobe CC Suite Discount (60% OFF) (2:17)
7 Figure Sales Funnel (OVERVIEW) (18:08)

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THE R&D
1.1 – My 5 Keys to Success (13:20)
1.2 – Market Research 101 (6:14)
1.3 – Structure: Outline Your Curriculum (7:06)
1.4 – Scripting Your Lessons (9:57)
1.5 – Branding 101 (8:44)
1.6 – How to Create a Logo INTRO VIDEO (3:02)
1.7 – What Camera Gear to BUY to Film Content (8:39)
1.8 – 10 Tips for SHOOTING Tutorials (12:22)
1.9 – How to SCREEN RECORD (Screenflow & OBS) (9:19)
1.10 – 10 Tips for EDITING Tutorials (14:12)
1.11 – CREATE + ANIMATE Graphics (7:52)
1.12 – How to Build a Strong COMMUNITY (5:47)
1.13 – How to Land PARTNERSHIPS for DISCOUNTS (5:20)
1.14 – 7 Ideas for BONUSES to Include (3:09)

THE INFRASTRUCTURE
2.1 – Setting Up an LLC and BANK ACCOUNT (5:15)
2.2 – Setting Up DOMAIN & CUSTOM EMAIL (4:45)
2.3 – Build EMAIL LIST (Mailchimp Setup) (4:38)
2.4 – Build Landing/Opt-In Page (Squarespace Setup) (7:27)
2.5 – Where to Host Course? Teachable vs. Thinkific (9:25)
2.6 – TEACHABLE : Signup + Course Branding + Uploading Content (7:39)
2.7 – TEACHABLE : Setup Custom Course URL (2:27)
2.8 – TEACHABLE : Setup Sales, Checkout, and Thank you pages. (7:36)
2.9 – Set Up Payment Methods (PAYPAL) (3:53)
2.10 – Set Up ZAPIER + Connect Teachable to MAILCHIMP (5:21)
2.11 – Setting Up SOCIAL MEDIA (5:51)
2.12 – Set Up Affiliate Marketing (AMAZON + KIT.com) (6:00)

THE MARKETING
I spent $30k on a Marketing Agency, here’s what I learned
3.1 – The 9 Mental Triggers (12:50)
3.2 – What Should I PRICE My Course? (15:26)
Course Pricing Calculator
3.3 – My Top 10 Pricing Strategies (9:09)
3.4 – How I Made $250,000 On BLACK FRIDAY Week (5:39)
3.5 – WHEN to Launch your Course (4:53)
3.6 – The Pre Pre Launch – 7 Ways to Build An Email List (9:46)
3.7 – The Pre Launch – Successful Email Marketing Tips (8:08)
3.8 – How to Write, Set Up, & Send Emails (Mailchimp) (9:26)
3.10 – My Webinar BLUEPRINT – Part 1 – Title, Content, Structure (15:45)
RED vs GREEN buttons? (Call to action A/B testing)
3.9 – 9 Reasons Why I Use Webinars (7:10)
3.11 – My Webinar BLUEPRINT – Part 2 – Setting Up LIVE Webinars (Webinarjam) (10:39)
2019 CCP+FTF WEBINARS
3.12 – The LAUNCH! (LIVE Webinar Presentation Tips) (10:33)
3.13 – The Post Launch (Follow Up & Close the Launch) (6:06)
3.14 – Live vs. Automated Webinars (14:23)
3.15 – AUTOMATED WEBINARS Part 1 – Setting Up An Automated Webinar (EverWebinar + Vimeo) (13:41)
3.16 – AUTOMATED WEBINARS Part 2 – Analyzing Data – Increase Sign Up, Show up, engagement/retention/purchase rates (13:32)
URGENCY CASE STUDY (statistics for launching our mini course)

THE ADVERTISING
4.1 – Facebook Ads 101: When Should You Start & How Do They Work? (14:45)
4.2 – How to Set Up a Facebook Ads Account (1:54)
4.3 – Ad Creative: The Headline (5:40)
4.4 – Ad Creative: Writing Ad Copy (9 Tips) (8:09)
4.5 – Ad Creative: My Video Script Template (13:38)
4.6 – Set Up A Facebook Ad Part 1 – Setting Up Your Pixel (3:43)
4.7 – Set Up A Facebook Ad Part 2 – Budget & Audience Targeting (11:23)
4.8 – Set Up A Facebook Ad Part 3 – Creative: Headlines, Copy, Video/Image (3:47)
4.9 – Advanced Facebook Ad Targeting – Creating Custom & Look-a-Like Audience from Email List (6:07)
4.10 – Analyzing Data – Day 6 (10:01)
4.11 – Analyzing Data – Day 8 (7:13)
4.12 – Scaling – Day 11 – Custom Audience from Webinar Sign Ups Email List (8:25)
4.13 – Scaling – Day 14 – Custom Audience Using 95% Viewed Content (8:01)
4.14 – Scaling – Day 14 – International Expansion (15:11)
4.15 – Scaling – Week 3 – Doubling Budget (Don’t Do This) (18:22)
4.16 – Descaling – How I Wasted $1000! (4:21)
4.17 – Retargeting Ad Setup (5:36)

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THE SCALING
Refund Rate Insights
ROI Calculator
5.1 – (COMING SOON) Quantification – Weekly Reporting is HUGE!
5.2 – Organic Traffic: How to Build a Youtube Channel (Part 1) (15:15)
5.3 – Organic Traffic: How to Build a Youtube Channel (PART 2) (15:23)
5.4 – (COMING SOON) Time Management 101
5.5 – (COMING SOON) Create Raving Fans: Customer Service/Refunds/Emails/Inquiries (Couple hours a day)
5.6 – (COMING SOON) How to Run a Community
5.7 – (COMING SOON) Affiliate Marketing 101

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