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Everything you need to know to grow conversion rates in a simple, quick, and effective manner.

Wouldn’t it be great to push aside all the competing information out there, written by people who’ve never run any CRO tests themselves?

That’s exactly the meat of this course.

With over 200 clients from different industries, we’re giving you our go-to strategies and tactics for getting results in the quickest way possible.

We simplify what you need to know, but also challenge you to see things differently from what you may have learned in the past.

Landing Page/CRO Mastery
Everything you need to know to grow conversion rates in a simple, quick, and effective manner.

Wouldn’t it be great to push aside all the competing information out there, written by people who’ve never run any CRO tests themselves?
That’s exactly the meat of this course.
With over 200 clients from different industries, we’re giving you our go-to strategies and tactics for getting results in the quickest way possible.
We simplify what you need to know, but also challenge you to see things differently from what you may have learned in the past.

Your Instructor
Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.
He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.
With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

Class Curriculum
The CRO Fundamentals  
Start What is Conversion Rate Optimization?
Start What is a Landing Page?
Start Home Pages Are Bad News
Start Landing Page Examples + VIDEO (6:17)
Start Landing Page Anatomy + VIDEO
Start The PPC Success Equation
Start Traffic Types & Temperatures + VIDEO (3:23)
Start The Bigger Picture
Better CRO Research

Start Quantitative Research + VIDEO (1:38)
Start Qualitative Research + VIDEO (3:01)
Start CRO Research Tools
Start Google Analytics Treasures
Start Hottest Heatmaps
Start Scrollmap Revelations
Start Candid Camera Recordings
Start Visitor/Customer Interviews
Start 5 Second Insights
Start Sales Team FAQs
Start Mirroring Goals + VIDEO (3:42)
Call To Actions (CTAs)  
Start What is a Call To Action?
Start Two Most Important Worlds + VIDEO (1:11)
Start Same CTA – Different Words