INVESTINGINFOMARKETINGSUMMIT – INVESTING INFO MARKETING SUMMIT 2015 SPEAKERS

Missed the event? Get the Video Recordings of the
2015 Investing Info-Marketing Summit
and some of the networking opportunities too!

You may have missed the 2015 Investing Info-Marketing Summit but you don’t have to miss out on the information.

And you don’t even have to miss out on all of the networking opportunities.

Today you can get the recordings of the Summit, and as you can read below, you can also join in the ongoing networking I conduct with attendees of the Summit throughout the year.

The Investing Info-Marketing Summit is NOT a blah-blah-blah marketing conference.

It’s NOT a pitch-fest – in fact we have a rule that there was NO PITCHING from the stage. None.

This is NOT a place where you get those “sounds good on paper, but sucks in the real world” marketing tips being pushed by marketing gurus who’ve ONLY ever made money selling “how to make money in internet marketing” products.

The Investing Info-Marketing Summit is for hard-core entrepreneurs and marketers actually building businesses in the trading and investing education niche.

Jami Stout & John Newtson, co-founders of The Investing Info-Marketing Summit

Hi my name is John Newtson. I’m a copywriter and marketer who has been around the block a time or two in this niche. I took a client from $0 in sales with no list to $6 million in sales in 12-months and $10 million in 24-months. And have written promotions for trading services that have sold as much as $10.5 million, and generated as much as $980,366 in sales from a tiny 5,000 name opt in list in less than 60-days.

My partner, Jami Stout is an affiliate manager who has driven well over $17 million in sales through affiliate traffic for a variety of publishers ranging from trader educators to Agora’s Palm Beach Letter to smaller start-ups.

She’s driven traffic for some of the biggest trading service launches in recent memory with multiple million-dollar launches under her belt. Jami & I had the idea for the Investing Info-Marketing Summit together because it was exactly the kind of conference we were looking to attend.

We were always on the lookout for new sales funnel ideas, new affiliates, new promotional ideas, new traffic sources, and new potential joint ventures. And so were all the  entrepreneurs and marketers  we knew who were actually working in the trading and investing niche.

We had the idea to pull all the different sides of the industry together in one place.

And it was electric.

The response to the first summit was over-the-top positive. And the 2015 Summit blew that one out of the water. You can see below that we brought together many of the leading marketers and publishers working in the investing and trading niche today to share what’s working best in their businesses.

These are not marketing gurus, these are the people in the trenches, the entrepreneurs, publishers, media buyers, affiliates, and copywriters who are responsible for building their businesses.

Ask yourself “What does my business need right now?” and chances are you’ll find that thing in one of the presentations below.

Scroll down and see for yourself.Investing Info Marketing Summit 2015 speakers

How do you double your sales?Aaron Dehoog shares the exact 5 steps he used to boost Newsmax Financial’s average sale by 165%  

Aaron Dehoog, publisher of Sovereign Society (Formerly Publisher of Newsmax Financial)

Investing Info Marketing Summit 2015 speakers Aaron DeHoog, until recently the Financial Publisher at Newsmax Media, is responsible for one of the biggest success stories in financial publishing in the last decade.

Over the last 5 years, Aaron and his team took a division with a paid circulation of 15,000 customers and grew it to 400,000.

Yes, 400,000 PAID CUSTOMERS.

In this presentation, Aaron will reveal the 5 steps he took to boost their revenue per order by 165%. You’re getting the benefit of his extensive marketing tests that resulted in an enormous increase in sales, revenue, and new customers.

For example, IF before implementing these 5-steps you average $49 a sale on your acquisition efforts then after watching this presentation you could be looking at $129.85 per sale.

Why do you want to increase your Average Sale Per Order?

It can turn your losing promotions into winners. IF you just spent $5,000 on an ad drop and only got $2,500 back in revenue then you lost money. But a 165% increase in the average sale boosts that $2,500 to $6,625!

Instantly turning a 50% LOSS into PROFITABLE WINNER.

That lets you get more customers because you can advertise more.
And it puts more than DOUBLE THE MONEY in the bank on your backend sales!

Aaron is presenting as a special favor to us. This is a practical, real-world, marketing insights that will put money in your pocket.

If you’re a publisher this information can transform your marketing overnight.

If you’re a copywriter or consultant this info will turn you into a marketing genius in your client’s eyes.

If you’re an affiliate this is info you’ll want to share with your partners so you’re getting the maximum commissions possible.

You can’t BUY this type of real-world test results in a book. Aaron is NOT an internet marketing guru who sells his information in $97 e-books. He’s head of a multi-million dollar publishing business that brings cutting edge information to his customers.

How do you find “Super Affiliates” capable of selling  millions of dollars of your products? We asked Pyong Kim, a super affiliate responsible for over $100 million in affiliate sales

Investing Info Marketing Summit 2015 speakers

Pyong Kim, one of the top super affiliates in the financial niche

Pyong Kim is the guy you dream about finding when you go out looking for affiliates for your business

He has driven well over $100 million in sales as an affiliate for multiple industries, including Fortune 500 companies. He’s also worked with high level clients like Dan Kennedy, Brian Tracey, Brendon Burchard, Eben Pagan and a host of financial products.

Publishers lucky enough to have Pyong as an affiliate are often shocked by his results.

Jami Stout, co-founder of the Summit and a top financial affiliate manager said this about working with Pyong,

“At one point Pyong was driving so many sales  I had to investigate his account to see if there was something wrong. I thought it HAD to be an error because he was selling so much more than all the other affiliates.

“But there was no mistake. Pyong was just doing his thing, which is sell more products as an affiliate then just about everyone else.”

One thing that sets Pyong apart as an affiliate is that he gets deeply involved with generating traffic and cutting ad costs to deliver profitable results. He runs traffic and ads to dozens of different niches and industries on a daily basis.

Pyong has agreed to share the secret behind how we drives traffic so successfully as to make sales as an affiliate.

How to buy or sell a financial publishing business, list, or website. Investing Info Marketing Summit 2015 speakers

Brad Hoppman , publisher of Weiss Research’s Uncommon Wisdom Daily

Do you know how much you can sell your trading or investing publishing business for? And to who?

Brad Hoppman does. He’s worked on valuing companies and deals with a wide variety of publishing companies on BOTH sides of the deal, as a buyer and a seller.

He just recently bought two financial publishing companies, including one making roughly $5 million year.

He’s helped put together deals involving publishers, private equity, and venture capitalists; he’s helped put together mergers, outright purchases, and other deals in this niche.

We’ve asked Brad to come talk about how to value your business.Investing Info Marketing Summit 2015 speakers.

• How to put a real number on your business. Are you worth $1 million or $5 million? Brad will lay out the simple process for figuring out what you’re business is worth to the people who are buying right now.

• Where and How to find REAL buyers for your business. Not sure who the specific people are who will buy companies like yours? Get a virtual tour of the who’s who of business buyers in financial publishing today from the other publishers, to private equity buyers, and more.PLUS, he’ll tell you which group PAYS THE MOST for businesses in this niche.

• How to value your business based on your current business model. Do you run a pure subscription and product sales business? An advertising business? Do you do both? Brad will show you how to value your business based on your model. And what to tweak in your model to get more money when you’re selling.

• Smart Ways to Structure Your Deals. There are a lot of ways to finance the buying and selling of a business. What’s best for you? Brad will walk you through how most deals in this space have been structured – including cash up front, revenue sharing, pay for performance deals and more.

Brad’s been around the block in this business.

Currently he is the President and Publisher of Weiss Research’s Uncommon Wisdom group.  And he is one of the most experienced publisher’s in the industry today. Formerly he was Vice President at TheStreet.com (Where he was awarded best of the Web Financial Products), Director at Stansberry & Associates, and Director at TradeKing (Where he was awarded “Best Financial Advertising Campaign in 2007-2008 by The Financial Publisher’s Association).

If you want to sell your business now, or down the road, or you just want to simply understand what your business is worth, then this is a must-see presentation. Nobody else is talking about this critical phase of the business.

Since the Summit I’ve been contacted by several publishers interested in selling with potential buyers. The Summit is becoming the place to be if you want to buy or sell.

Investing Info Marketing Summit 2015 speakers

How (and where) to buy traffic in for investing and trading products without losing your shirt?

Investing Info Marketing Summit 2015 speakers

Last year Cory Bridgewater’s presentation was an eye-opener for many publishers – including the marketing directors from some of the largest publishers.

But the online traffic game is always changing.

So we asked him to come back and share where he’s finding the best traffic today. (Last year he shared that long term his #1 traffic source was Financial Media Corp’s ad network . As you know you’re getting free traffic from them when you attend the summit)

Cory knows more about getting traffic in the online investing and trading niche than almost anyone. He’s spent over $30 million buying advertising online for financial offers and sold many times that amount in investing and trading info-products.

One thing that always amazed us is how Cory’s been able to spend that money PROFITABLY on his acquisition efforts when so many publishers and marketers have to lose money to get a customer.

He’s going to show you how to make your advertising work, from how to optimize your ads for maximum response, to how to make a profit when you buy advertising.

Cory’s presentation will essentially give you $30 million worth of conversion research into what actually works to sell investing and trading info-products.

Investing Info Marketing Summit 2015 speakers.

How Traders Reserve reduced refunds to UNDER 1% (and increased cash flow 166%)

Investing Info Marketing Summit 2015 speakers

John Hutchinson, Publisher of Traders Reserve & Main Street Investor

Refunds. They can kill your business. I watched one client turn a multi-million dollar a year publishing company into a pile of debt-ridden rubble purely because he couldn’t control his refunds.

I’ve seen other financial publishers lose 40% to 50% of their sales to refunds.

But what if you could save almost all your refunds WITHOUT dropping your conversion rates?

That’s what John Hutchinson did.

When he pulled me aside at the last summit and told me he’d reduced his refunds to UNDER 1% I was all ears.

My first thought was, “Yea, but how bad are your chargebacks?” I knew several publishers who tried to reduce their refunds only to see their charge-backs spike so bad that their merchants froze their accounts.

In other words, I was VERY skeptical.

But then he told me,

Investing Info Marketing Summit 2015 speakers.

“Charge-backs aren’t a problem. We get almost none. And we win 90% of the few that trickle in because I did something unusual: I went directly to Visa, Mastercard, American Express, and one of the leading merchant providers to find out what I needed to do if I wanted to win all my charge-backs and stop serial refunders.

“After several long and involved conversations I came up with a simple, straightforward process that virtually eliminated refunds from my business. Plus, because of this process we’re basically charge-back proof.

“Best of all this new model increased our cash-flow by 166% over the last twelve months.”

At the Summit John will show you step-by-step how he reduced refunds to less than 1% across the board (yes, that’s on his high ticket trading services too).

And effectively turn his GROSS SALES into NET SALES.

What John and his team have done is remarkable.

Think about what you’re refund rate is. Now calculate how much money in extra sales you would have – with no additional marketing – if you’d just kept most of that money.

This works on products at every price point – from low ticket products all the way up to the high-end products you sell for several thousand dollars.

“Mr. X.”:
How to use Public Relations
to double your sales (seriously)

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