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Course Description
Welcome to Pay Per Call Blueprint.
This training is for you if you are:

Coming from a different vertical and you want to get started in Pay Per Call marketing as quickly as possible.
Running offers and unable to make money with pay per call.
My name is Gene Morris and I am a media buyer who specializes in Pay Per Call marketing.

I’m also an affiliate manager for Palo Media Group.

In this special training I am going to show you a powerful pay per call strategy that’s going to get you started quickly and moving towards profitability faster.
Pay Per Call Marketing is a great internet marketing vertical for so many reasons.

The offers are almost always evergreen – so you can run the same campaign indefinitely.
The vertical is white hat – So you’ll never have to risk account bans.
It’s a dignified vertical – You can feel proud knowing that you are making a difference by helping people in need and local businesses.
You can take your work offline – Go to work generating call leads for businesses in your area.
Plus so much more…
Gene Morris
Gene Morris
About Author
I’m a performance marketer that generates inbound phone leads for businesses big and small.

I am also an affiliate manager for Palo Media and my goal is to teach you a how to earn an honest living by engaging consumers when they are ready to take action and call about a product or service.

Course Curriculum
1. Start Here
37:57
Welcome to Pay Per Call Blueprint FREE
Why Pay Per Call is a Great Vertical for Internet Marketers FREE
What Traffic Sources Work Best For Pay Per Call? FREE
How Big of a Budget Do You Need to Get Started? FREE
What Makes A Good Affiliate FREE
Call Only Campaigns FREE
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2. Invoca Specific Video Lectures
Offer overview example mental health
How to apply for an offer
Questions + Answers
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3. Competitor Analysis
Researching the offer
Spying on your competition w/ spyfu
Questions + Answers
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4. Third-Party Tracking
08:30
Retreaver Setup
Questions + Answers
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5. Websites and Landers
07:42
Audience demographics adwords
Landing Page Strategy – Anorexia
How to Make Great Landing Pages
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6. Adwords (Campaign Specific)
81:34
Adwords Part 1
Adwords Part 2
Adwords Part 3
Adwords Part 4
Adwords – Keyword Strategy #2 – SKAG Video 1 (Single Keyword Ad Groups)
landing page qs
Adwords – Keyword Strategy #2 – Adding extra Keywords with keyword planner SKAG Video 2 (Single Keyword Ad Groups)
Adwords – Keyword Strategy #2 More Negative Keywords w/ Keyword Planner SKAG Video 3 (Single Keyword Ad Groups)
is there a target cpa advantage
Campaign Template for Adwords Editor
Building out a negative KW list
1 Strategy For Maintaining the Top 3 Spots Inside Your Google Adwords Campaign
How to get a 10 out of 10 Quality Score
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Junk Drawer
28:08
Resources

The Fogg Behavior Model
budget adwords vs bing
A Great Adwords Bidding Strategy for Maintaining Top Positions
hoth-seo-strategy
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Legal with Danilo Lee
63:54
Danilo Lee’s Legal Webinar
Danilo Lee’s Landing Page
Gene’s Legal Lander (Converts)
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Google Ads
Power Words!
How To Triple Your Ad CTR
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