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The Most Powerful Marketing Tool
Is The One You Already Have In Your Hand
(or is sitting right next to you)
It’s your smartphone.
You know the thing you use for taking pictures of yourself. Getting directions. Listening to podcasts. Texting your family and friends. Or mindlessly following people you don’t personally know.
But using it deliberately for generating more revenue for you business? It doesn’t happen. Sure, maybe you answer an email or make a phone call here and there. But those things are reactive. It’s rarely if ever used as a proactive, primary marketing tool.
And that’s a mistake.
Here’s why. Your smartphone is an all-in-one marketing tool that has a lucrative advantage; it has a camera. A really-easy-to-use camera that can instantly stream live video or record video that can be immediately sent through text, email or be posted on a page.
And the reason why smartphone video can be so powerful is because of your FACE; cells in our brains are hardwired to respond emotionally to faces (neuroscientists at UCLA call these “Jennifer Aniston cells” – I’m not making that up). It’s also why people claim to see faces in all sorts of objects…like burnt pieces of toast. Yea, we like faces.
In other words, our brains absolutely light up when we see faces. Not food, butts or your product…but faces. And the camera on your smartphone can put your face in front of leads, prospects and customers instantly, anytime, anywhere (and without having to spend an hour setting up a bunch of complicated video equipment).
175% Increase In Revenue,
20% Rise In Click Through Rate
Those numbers come from Oasis, a retailer in the uber-competitive fashion industry.
And the numbers were the result of a simple test. Instead of sending out regular text-based marketing emails, they sent out emails that contained a video.
Not a fancy video with high production value either. But a simple smartphone video that was less than 10 seconds long.
And when they added this video to their emails “revenue and engagement rates skyrocketed” (their words, not mine). Revenue increased 175% because of the video and engagement significantly improved too, with a 20% rise in click through rates vs. the text-only emails.
Again, this isn’t magic – it’s just how our brains work. We naturally respond to video (especially with faces). Text, not so much.
It’s Why 72% of People Prefer
Video Over Text
Sorry all you bloggers out there.
But people…overwhelmingly…would rather watch what you have to say, than read what you have to say.
When both text and video are available on the same page, 72% of people go for video and ignore the text.
Specifically, when it comes to people wanting to learn about something (like you, your product or service) the numbers break down like this:
- 68% of people prefer to learn by watching a short video
- 15% of people prefer to learn through old-school, text-based articles
- 4% of people prefer to learn through fancy infographics
- 4% of people prefer to learn through boring PowerPoint presentation and sales pitches
- 3% of people prefer to learn through outdated e-books and manuals
- The remaining 6% had no preference
Not surprisingly, these numbers fall in line Cisco’s detaild, 38-page Visual Marketing Index report, which states that within the next 2 years, video will account for 82% of all online traffic.
Again, it’s just how our brains work.
And again, you’ve already got the perfect marketing tool for getting your product or service in front of people; your smartphone.
The Best Camera To Use For Video
Is The One Already Glued To Your Hip
Now to be clear, video shot on a smartphone will not look better than video shot on a DSLR or an expensive video camera. But that doesn’t matter, because these days smartphone video is more than good enough to get the job done.
Plus with a smartphone, you don’t need to spend $1,000+ on a camera, gear and editing software. Then spend an hour setting everything up. Then spend another hour taking the video off your camera and editing it on a computer. Then upload it somewhere. By the time you’re done, you’ve spent several hours making a video that’s maybe 2 minutes long.
Trust me, I’ve done that dance thousands of times….starting back when cameras used tapes.
But with a smartphone, everything is already baked in. You just record and send. Sure, there are optional accessories you can use to make your smartphone videos better, but even then, we’re talking maybe $100 total.
It’s just common sense. If you can shoot videos that look almost as good as pro-level cameras…and do it way faster, easier and cheaper…why wouldn’t you?
Oh and don’t forget, your smartphone isn’t just shooting video…it’s making money for you too.
How?
Let Me Give You a Simple Example of
How Smartphone Video Can
Make You Money
Let’s say there are two competing businesses, Company A and Company B.
Company A does everything like a typical business these days. For example, a potential customer contacts them through email. Maybe they are inquiring about a product or service or if that product or service would work for them.
What happens next?
Company A takes several days to respond to that email (if at all). When they do it’s a text-based response that doesn’t really answer the question. It’s usually a totally impersonal “canned” response or worse yet, the person responding has no clue what they are talking about. And then they’ll probably include a couple of links to web pages that you already know about. Does any of this sound familiar?
Now let’s look at Company B.
After contacting Company B through email, the potential customer receives a quick response. But it’s not text-based, it’s a video.
That video, shot on a smartphone, is authentic, personable and puts a human face on Company B. In the video, the potential customer is greeted by name, their questions are thoroughly addressed and they are told exactly what to do to solve the problems they are facing.
So here’s the question. Which company is going to get the potential customers money?
It’s Company B by a landslide. That means a deal is closed, a product is sold and a happy customer is gained…all because of a video shot and sent on a smartphone.
This is the course where I’m going to answer all of those questions above and then some. Where I’m going to show you step by step how to take your smartphone and turn it into the most lucrative marketing tool you have.
It doesn’t matter if your business is online, offline or a mix of both. If you sell digital products, physical products, services, coaching or something else.
It doesn’t matter if you have an iPhone or an Android. If your smartphone is new or old. If you’ve never shot a smartphone video in your life or you’re a pro.
Whatever it is you sell and whatever smartphone you have, I’m going to show you how to use it to quickly start selling more of everything through video. Just follow along in this 100% video based training and I’ll walk you through everything step by step.
Smartphone Video Profits is actually 3 courses in 1. Let me explain by taking a closer look inside:
Tech – Everything You Need To Know About Making Your Smartphone Videos Look Damn Good
In this section of the training I’m going to walk you through all of the techie-stuff when it comes to using a smartphone as a video camera.
Now to be clear, you could use your smartphone “as-is” right now and create perfectly acceptable videos for your business.
But to get the best video quality possible, it is best to use some accessories. Don’t worry, these are inexpensive and better yet, I’ll tell you exactly what to use and how to use them.
In a nutshell, I’ll be covering everything you need to know about the tech when it comes to audio, lighting, stabilization.
There are actually a dizzying number of options when it comes to these things and many scenarios where you might be shooting smartphone video.
But relax. I’ve got your back. You’ll have no worries because I’m going to walk you through everything you need to know and do when it comes to tech. Specifically telling you what to use and how to use it. That way you won’t have to waste any time or money.
Creative – Everything You Need To Know About Creating Persuasive Videos That Sell
This section of the training is actually two parts in itself.
The first part deals with actually shooting your smartphone video. That means the settings you’ll want to use on your smartphone and the tricks and techniques you’ll want to use so your videos always come out looking and sounding “business worthy”.
Or to put it another way, you’re going to learn the art of “massaging the tech”. And knowing this art can save you a mountain of video headaches.
The second part deals with persuasion, meaning what to say and do in your videos to get your viewers to take the action that you want.
Here’s the deal. Using smartphone video as a proactive marketing tool for your business is NOT the same as plopping a sales video on your website (or any other type of typical marketing video).
Instead, you may only have 10 seconds to tell your story and get people to take action. Sound impossible? It’s not. And I’ll show you exactly how to use a variety of special smartphone video persuasion formulas that will get the job done.
Marketing – Everything You Need To Know About Turning Your Smartphone Into Your Most Lucrative Sales Tool
This is the cool part. The fun part. The part where you actually see the money come in.
In this section of the training, I’m going to show you how to use technology that you’ve never heard of (or didn’t even know existed), to turn your smartphone into a true marketing tool.
Video emails, video text messaging, personalized video pages, live streaming, webinars…I’m going to show you how to do all of it on the fly, straight from your smartphone.
But wait, I’ve heard that sending videos emails is impossible. Actually it’s not. There are a variety of ways you can do it. And I’ll show you the options, along with step by step instructions inside the training.
Here’s the bottom line for you. By implementing just some of what you’ll learn inside this section of the training, you’ll be able to recoup the cost of this course (and then some) in less than an hour.
Big claim, I know. But I also know what the technology you’ll be learning can do.
No Tech Skills Required
Any Smartphone Will Do
I’ve already mentioned these things but they need repeating.
First, you don’t need any tech skills to take, use and profit from this training. Look, I teach people tech for a living and I’m well aware of how even the simplest piece of tech can make people stumble. So when I say you need no tech skills, I mean it.
And second, it doesn’t matter what smartphone you have. iPhone, Android, brand new, 5 years old. If you have a smartphone, you can use it for everything I cover in this course.
I do want to let you know that in the training, I will be demonstrating everything with an iPhone. But if Android is your thing you’ll have no worries, as everything I’ll be teaching is cross-platform.
The bottom line here is that a smartphone is all you need for this course. It doesn’t matter who made that smartphone and it doesn’t matter if you’ve never made a video in your life. Just have a smartphone ready and I’ll show you how to do the rest.
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