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Craig Simpson – Direct Mail Profits

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I’m going to make 3 extremely bold promises to you…

1. I’ll show you how small businesses and entrepreneurs are making MILLIONS OF DOLLARS using an overlooked marketing system.
   2. I’ll show you what facebook, twitter, flashy billboards, pointless TV commercials, wasted full-page print ads, and probably YOUR current advertising is missing.
   3. I’ll show you how YOU can grow YOUR business… add NEW customers and sell MORE to your existing customers… and INCREASE your profits no matter how bad the economy is or how much your competitors are suffering.

My name is Craig Simpson. And if you’ve never heard of me, you might think I’m blowing smoke.

So to get us off on the right foot, let me give you a little perspective on my work…

* My direct marketing clients average a 40% increase in sales within their first 6 to 12 months with me (and even more after that) by simply following my marketing system.
o I helped an Investment Company in Chicago increase their Customer Lifetime Value 67% within 9 Months.
o I repositioned the way a software company marketed to its prospects to help them PROFITABLY increase their customer base by over 1,000%.
o I helped a doctor develop a new system for following-up with his patients – which brought him a 95% return on investment within 3 weeks.
* I’ve improved the revenue and profits for marketers of products and services in just about every business and niche: technical software packages … online investment companies … clothing distributors … medical clinics … and too many others to list.
* I’ve tracked thousands of marketing campaigns and have seen the results of tens of millions of dollars worth of testing so I know first-hand what works and what doesn’t.
* My marketing campaigns have reached over 150,000,000 prospects with a wide variety of products and services.
* I’ve successfully generated over 1 Million NEW PAYING customers and countless repeat customers for business owners, entrepreneurs, and marketers across the country.
* I help small and large companies increase their profits tenfold. A few have made over 100 Million Dollars in a single year.

But none of this means anything to you if I can’t fulfill the three promises I made at the beginning of this letter. So keep reading and I’ll tell you how I can help your business expand and make more money with a very simple and proven system used by the world’s largest and most profitable companies, including: Apple, Wal-Mart, AT&T, Wells Fargo, Pfizer, Google, and many more.
What is the secret system?

Build a stronger and more profitable businesses by doing just one thing: Sending out direct mail. But in a way you’ve probably never tried before.

Whether you’re a distributor, industrial contractor, capital investment corporation, publisher of information products, auto repair shop, medical clinic, or you sell heavy equipment … my powerful Direct Mail Marketing system can work for you.

Many companies have the misconception that Direct Mail does not work or it’s too expensive. The fact is, Direct Mail is alive and booming even in today’s economic downtrend.

Despite what you hear in the media, the Direct Mail Business Is Booming! The Postal Service is seeing a 5.8% increase in the amount of money being spent on Direct Mail.
Did you know?

* Google, one of the world’s largest internet companies, relies on Direct Mail to get businesses to advertise with them. Their offer is for $100 worth of free pay-per-click advertising.
* A recent study showed that 98% of consumers retrieve mail from the mailbox the day it is delivered, and 77% sort through it immediately! (DM News February 2011). How many of your customers treat YOUR emails, flyers and brochures with such urgency?
* More thank 12 Billion Catalogs were mailed in 2010 (DMA Statistical Fact Book). You tell me, would catalog companies send out 12 Billion catalogs if they were not successful?
* The Postal Service delivers to 146 million businesses and households each day, six days per week. UPS delivers to 8 million addresses daily while FedEx serves even fewer. (www.nalc.org) The Postal Service is NOT Going Away!
* Direct Mail advertising in the United States is expected to rise to over $48 BILLION – a 5.8% increase over 2010 (www.delivermagazine.com).
* On average, those who receive at least a catalog in the mail spend 28% MORE MONEY on items than those who do not receive a catalog. (www.delivermagazine.com).

Do you see an opportunity?

This is why small businesses and entrepreneurs make MILLIONS each year from direct mail. They know that Direct Mail brings the HIGHEST Quality buyer who ends up spending the most money. I’ve proven this with my clients over and over again. It’s why online companies like Google and Amazon use direct mail to acquire new customers.

Those who follow an effective system are expanding their budgets and increasing their customer base. At the same time, many companies fail to follow simple, proven, strategies that would help them make money by direct mail advertising.

Many companies have been lured in by the “hype” of the Internet. They think telling everyone what they ate for breakfast on Twitter will help bring them new customers. Or sharing photos of their gum collection will bring new prospects into their business.

Come on! Really? I’m sure you’ll spark some interest and maybe build a list of Internet surfers. But is that what you want? A big list of prospects without credit cards?

Not me – I want BUYERS! I want people to come into my clients’ stores and spend money. I want my clients to create relationships for life with their customers. I want them to provide quality services to a group of buyers who WANT and LIKE what we are selling.

I can’t count the number of small businesses and entrepreneurs who have come to me after being beat-up online. They’ve spent thousands and had very little to show for it. Many of them had large lists of inquiries, but very few buyers with credit card numbers. I’ve proven that Direct Mail Buyers are the BEST buyers … I’ve seen it over and over.
Don’t think I’m anti Internet.
The internet is a great marketing tool!

In fact I love the Internet. I use direct mail to send MILLIONS of people to my clients’ websites every year. I have an Event Management Software company as one of my clients. I mail a 16-Page Sales letter that drives prospects to their website. I’m currently mailing over 850,000 pieces for them each year. When I first started working with them, they were only mailing 20,000 pieces a year.

You can use the same system they used to increase their advertising by 4,250%!

I have a real estate client that generates thousands of opt-ins each month by using direct mail to drive prospects to his web page. He builds his inquiry database AND converts many of these direct mail prospects into buyers, giving him the best of both worlds.

The United States Post Office reported 15% of all consumers receiving a direct mail from a company, made a purchase on that company’s website. The Internet is great, but it is even more effective when you use direct mail to promote it.
What?
You’ve tried direct mail and it didn’t work?
That’s what EVERYONE says!

Most of my clients come to me saying the exact same thing (but not after they use my system). And I know exactly where they’re coming from. My first direct mail campaign was a complete failure. I lost money, but I didn’t give up. And…
I Sold 4,000 Rocks Through The Mail!

When I was about 19 years old, I built a 20′ Rock Climbing Wall in my parents’ backyard. I could not afford to buy the fake rocks that you bolt onto the wall. So, I messed around with some polyester resins and came up with a great fake rock. My friends liked it so much that they told me I should sell them. I started advertising in a few climbing magazines and sent out my first direct mail campaign (which boomed). I kept at it, and finally found a system that worked well enough that I ended up selling 4,000 rocks through the mail.

I later went on to work for one of the nation’s largest financial publishers. It was there that I learned the fine details of direct mail marketing. I used the techniques I learned there to sell hundreds of thousands of financial publications. I did so well at the mailings that other companies started calling me up and asking if I could do the same thing for them. From then on I dedicated myself to studying and perfecting the art of direct mail marketing.

I’ve spent over 15 years fine-tuning my direct mail system. My testing has been extremely scientific … I track every detail in every mailing I send out. I’ve directed thousands of direct mail campaigns and seen firsthand exactly what works and what does not.

My system is proven, and I am so confident I can guide you to increased sales and bigger profits that I’m willing to make you an offer that I’ve NEVER made before. But it’s not for everyone!
A special marketing program for a select group.
Do you qualify?

If you’d like to bring in more money in 2012 and generate a brand new client base, then my marketing system may be the perfect fit for you – if you qualify.

I’m making you an offer … the opportunity to learn the secrets to direct mail success with my Million Dollar Direct Mail System.
Million Dollar Direct Mail System

The system includes 2 Manuals that give step-by-step instruction on putting together a profitable direct mail campaign.
Manual #1 – Laying the Groundwork for Your Million-Dollar Direct Mail Campaign

You’ll learn the basics of how large and small companies use Direct Mail to make Millions of Dollars. I’ll reveal the system I’ve used for years to profitably increase the mailing universe. You’ll find basic, easy to follow, guidelines for creating the perfect sales piece. And all the details you’ll want to know about renting mailing list and how to segment them.
Manual #2 – Carrying Out Your Million-Dollar Direct Mail Campaign

I’ll show you simple techniques you must use to effectively track your mail campaign so that you get better with each mailing. There are the details on creating your best mail format, working with the Post Office – the Printshop – the Mailhouse, and all the steps of carrying out your campaign. Plus, you’ll learn my best money-saving techniques that can save you thousands of dollars on each mail campaign. – This alone will cover the cost of the course tenfold.
3 CDs

Listen in on my exclusive interviews with three TOP Industry Experts on writing sales copy, the art of connecting with a customer, and tips that will help you become more effective at selling.
Bonus Section

I’m going to make 3 extremely bold promises to you…

1. I’ll show you how small businesses and entrepreneurs are making MILLIONS OF DOLLARS using an overlooked marketing system.
   2. I’ll show you what facebook, twitter, flashy billboards, pointless TV commercials, wasted full-page print ads, and probably YOUR current advertising is missing.
   3. I’ll show you how YOU can grow YOUR business… add NEW customers and sell MORE to your existing customers… and INCREASE your profits no matter how bad the economy is or how much your competitors are suffering.

My name is Craig Simpson. And if you’ve never heard of me, you might think I’m blowing smoke.

So to get us off on the right foot, let me give you a little perspective on my work…

* My direct marketing clients average a 40% increase in sales within their first 6 to 12 months with me (and even more after that) by simply following my marketing system.
o I helped an Investment Company in Chicago increase their Customer Lifetime Value 67% within 9 Months.
o I repositioned the way a software company marketed to its prospects to help them PROFITABLY increase their customer base by over 1,000%.
o I helped a doctor develop a new system for following-up with his patients – which brought him a 95% return on investment within 3 weeks.
* I’ve improved the revenue and profits for marketers of products and services in just about every business and niche: technical software packages … online investment companies … clothing distributors … medical clinics … and too many others to list.
* I’ve tracked thousands of marketing campaigns and have seen the results of tens of millions of dollars worth of testing so I know first-hand what works and what doesn’t.
* My marketing campaigns have reached over 150,000,000 prospects with a wide variety of products and services.
* I’ve successfully generated over 1 Million NEW PAYING customers and countless repeat customers for business owners, entrepreneurs, and marketers across the country.
* I help small and large companies increase their profits tenfold. A few have made over 100 Million Dollars in a single year.

But none of this means anything to you if I can’t fulfill the three promises I made at the beginning of this letter. So keep reading and I’ll tell you how I can help your business expand and make more money with a very simple and proven system used by the world’s largest and most profitable companies, including: Apple, Wal-Mart, AT&T, Wells Fargo, Pfizer, Google, and many more.
What is the secret system?

Build a stronger and more profitable businesses by doing just one thing: Sending out direct mail. But in a way you’ve probably never tried before.

Whether you’re a distributor, industrial contractor, capital investment corporation, publisher of information products, auto repair shop, medical clinic, or you sell heavy equipment … my powerful Direct Mail Marketing system can work for you.

Many companies have the misconception that Direct Mail does not work or it’s too expensive. The fact is, Direct Mail is alive and booming even in today’s economic downtrend.

Despite what you hear in the media, the Direct Mail Business Is Booming! The Postal Service is seeing a 5.8% increase in the amount of money being spent on Direct Mail.
Did you know?

* Google, one of the world’s largest internet companies, relies on Direct Mail to get businesses to advertise with them. Their offer is for $100 worth of free pay-per-click advertising.
* A recent study showed that 98% of consumers retrieve mail from the mailbox the day it is delivered, and 77% sort through it immediately! (DM News February 2011). How many of your customers treat YOUR emails, flyers and brochures with such urgency?
* More thank 12 Billion Catalogs were mailed in 2010 (DMA Statistical Fact Book). You tell me, would catalog companies send out 12 Billion catalogs if they were not successful?
* The Postal Service delivers to 146 million businesses and households each day, six days per week. UPS delivers to 8 million addresses daily while FedEx serves even fewer. (www.nalc.org) The Postal Service is NOT Going Away!
* Direct Mail advertising in the United States is expected to rise to over $48 BILLION – a 5.8% increase over 2010 (www.delivermagazine.com).
* On average, those who receive at least a catalog in the mail spend 28% MORE MONEY on items than those who do not receive a catalog. (www.delivermagazine.com).

Do you see an opportunity?

This is why small businesses and entrepreneurs make MILLIONS each year from direct mail. They know that Direct Mail brings the HIGHEST Quality buyer who ends up spending the most money. I’ve proven this with my clients over and over again. It’s why online companies like Google and Amazon use direct mail to acquire new customers.

Those who follow an effective system are expanding their budgets and increasing their customer base. At the same time, many companies fail to follow simple, proven, strategies that would help them make money by direct mail advertising.

Many companies have been lured in by the “hype” of the Internet. They think telling everyone what they ate for breakfast on Twitter will help bring them new customers. Or sharing photos of their gum collection will bring new prospects into their business.

Come on! Really? I’m sure you’ll spark some interest and maybe build a list of Internet surfers. But is that what you want? A big list of prospects without credit cards?

Not me – I want BUYERS! I want people to come into my clients’ stores and spend money. I want my clients to create relationships for life with their customers. I want them to provide quality services to a group of buyers who WANT and LIKE what we are selling.

I can’t count the number of small businesses and entrepreneurs who have come to me after being beat-up online. They’ve spent thousands and had very little to show for it. Many of them had large lists of inquiries, but very few buyers with credit card numbers. I’ve proven that Direct Mail Buyers are the BEST buyers … I’ve seen it over and over.
Don’t think I’m anti Internet.
The internet is a great marketing tool!

In fact I love the Internet. I use direct mail to send MILLIONS of people to my clients’ websites every year. I have an Event Management Software company as one of my clients. I mail a 16-Page Sales letter that drives prospects to their website. I’m currently mailing over 850,000 pieces for them each year. When I first started working with them, they were only mailing 20,000 pieces a year.

You can use the same system they used to increase their advertising by 4,250%!

I have a real estate client that generates thousands of opt-ins each month by using direct mail to drive prospects to his web page. He builds his inquiry database AND converts many of these direct mail prospects into buyers, giving him the best of both worlds.

The United States Post Office reported 15% of all consumers receiving a direct mail from a company, made a purchase on that company’s website. The Internet is great, but it is even more effective when you use direct mail to promote it.
What?
You’ve tried direct mail and it didn’t work?
That’s what EVERYONE says!

Most of my clients come to me saying the exact same thing (but not after they use my system). And I know exactly where they’re coming from. My first direct mail campaign was a complete failure. I lost money, but I didn’t give up. And…
I Sold 4,000 Rocks Through The Mail!

When I was about 19 years old, I built a 20′ Rock Climbing Wall in my parents’ backyard. I could not afford to buy the fake rocks that you bolt onto the wall. So, I messed around with some polyester resins and came up with a great fake rock. My friends liked it so much that they told me I should sell them. I started advertising in a few climbing magazines and sent out my first direct mail campaign (which boomed). I kept at it, and finally found a system that worked well enough that I ended up selling 4,000 rocks through the mail.

I later went on to work for one of the nation’s largest financial publishers. It was there that I learned the fine details of direct mail marketing. I used the techniques I learned there to sell hundreds of thousands of financial publications. I did so well at the mailings that other companies started calling me up and asking if I could do the same thing for them. From then on I dedicated myself to studying and perfecting the art of direct mail marketing.

I’ve spent over 15 years fine-tuning my direct mail system. My testing has been extremely scientific … I track every detail in every mailing I send out. I’ve directed thousands of direct mail campaigns and seen firsthand exactly what works and what does not.

My system is proven, and I am so confident I can guide you to increased sales and bigger profits that I’m willing to make you an offer that I’ve NEVER made before. But it’s not for everyone!
A special marketing program for a select group.
Do you qualify?

If you’d like to bring in more money in 2012 and generate a brand new client base, then my marketing system may be the perfect fit for you – if you qualify.

I’m making you an offer … the opportunity to learn the secrets to direct mail success with my Million Dollar Direct Mail System.
Million Dollar Direct Mail System

The system includes 2 Manuals that give step-by-step instruction on putting together a profitable direct mail campaign.
Manual #1 – Laying the Groundwork for Your Million-Dollar Direct Mail Campaign

You’ll learn the basics of how large and small companies use Direct Mail to make Millions of Dollars. I’ll reveal the system I’ve used for years to profitably increase the mailing universe. You’ll find basic, easy to follow, guidelines for creating the perfect sales piece. And all the details you’ll want to know about renting mailing list and how to segment them.
Manual #2 – Carrying Out Your Million-Dollar Direct Mail Campaign

I’ll show you simple techniques you must use to effectively track your mail campaign so that you get better with each mailing. There are the details on creating your best mail format, working with the Post Office – the Printshop – the Mailhouse, and all the steps of carrying out your campaign. Plus, you’ll learn my best money-saving techniques that can save you thousands of dollars on each mail campaign. – This alone will cover the cost of the course tenfold.
3 CDs

Listen in on my exclusive interviews with three TOP Industry Experts on writing sales copy, the art of connecting with a customer, and tips that will help you become more effective at selling.
Bonus Section